A system for storing and finding media assets such as images and video, optimized for retrieval and rights rather than document control. A DAM is built for assets: find the right image, know its rights and formats, deliver it at the needed size. It is genuinely good at that.

Markup and Content

DAM

Q: What does DAM stand for?

DAM stands for Digital Asset Management. A system for storing and finding media assets such as images and video, optimized for retrieval and rights rather than document control.

A system for storing and finding media assets such as images and video, optimized for retrieval and rights rather than document control.

Definition

What DAM Means

DAM stands for

Digital Asset Management

A DAM is built for assets: find the right image, know its rights and formats, deliver it at the needed size. It is genuinely good at that.

It is not built to be the authority on which revision of a controlled procedure is in force, which is the job it gets asked to do when a marketing system is the only repository an organization has.

Also written: digital asset management

Nearby

Related Terms

DMS

A system managing whole documents as controlled objects, with versions, approvals, permissions and an audit trail of who received what.

CCMS

A system that manages content as components rather than documents, tracking each piece, its versions, its relationships and where it is used.

CMS

A system for managing content as pages or documents, typically for a website, rather than as reusable components.

All 64 terms in the glossary

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